Let’s create smart solutions and products for a better future

smart innovative

products design

better sustainable, inclusive, safe, fun, prettier

Why I do what I do:

I’ve always been an early adopter of new technologies, trends, and innovations. This is what inspires me and makes me a good conceptual thinker. Second to that I have a very curious and creative mind, love to research new topics and ask the questions that no one else thinks about.

Experience in industries:

  • NGO’s
  • Start-ups
  • Waste Management
  • Fashion
  • Mental Healthcare
  • Denim
  • Textiles


  • Concept development
  • Creative problem solving
  • Business development
  • Product design
  • 3D modeling
  • Pattern making

Scroll down to see my projects


During the renovation of the Dom tower in Utrecht, all the stones that came from the renovation were ground into small pieces and used as embankment for highways. Many Utrecht residents thought this was a bad idea and revolted. Eventually a plan was devised to make new products with these stones.

After the first presentation I came up with the idea to make signet rings with the stones, during the development of this ring, the idea for a pendant arose.

Currently the rings and pendants are being sold at the VVV in Utrecht and online.

The Fiction Non Fiction Book Club

A book club started by Jeroen and Merel with their love for books. Now shown today as drawings from the adventures of Meroen, part time demon Bobbie, Existential Erik, and Mr. Panda.