History of the whale

The CC Logo

I’ve been getting a lot of questions about the logo, especially “why a whale?”. And to be honest, and I don’t know why, but I always envisioned a whale as the logo.

The logo came about when I was researching The Golden Ratio, and to make it easier here’s a bit of a sum up about what the golden ratio is:

“The Golden Ratio is a common mathematical ratio found in nature, which can be used to create pleasing, organic-looking compositions in your design projects or artwork. It’s also known as the Golden Mean, The Golden Section, or the Greek letter phi. And the Golden Ratio exists when a line is divided into two parts and the longer part (a) divided by the smaller part (b) is equal to the sum of (a) + (b) divided by (a), which both equal 1.618.”

The Golden Ratio in math, art and nature

After designing the logo I started to play a bit more with the golden ratio, and made several new designs.

The whale progress
The sun progress
The moon progress
The fly fish progress
The eye progress

Next step in the progress will be creating a brand book where I will show the identity of The Concept Consigliere.

Looking for someone to help you with your company branding? Or interested in working together on sustainable projects? Shoot me an email!

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